Netcetra

FAQ

What is a Database and why do I need it for a Website?

A Database is a structured collection of records or data that is stored on a computer server. Every website should have a database to store its content. All your images, text and content is ultimate stored in this Database and it is used to dynamically generate the website that your visitors see. You can change this content in the Database and it is updated on your website. When we set-up your VPS, we install, maintain and back up your Database on a daily basis.

What is Custom Design & Software Installation?

A Custom Design is essential for the development of your branding/image and the general look and feel of your online presence. A unique, professional look and feel is invaluable and creating a successful web business model. Software plugins written in PHP can extend WordPress to do almost anything you can imagine.

What is AdSense & Monetization?

AdSense is an advertising program run by Google. You can enroll in this program and run (via Google AdSense) text, image, and more recently, video advertisements on your website. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google is also offering a cost-per-action based service.

Montization is the process of converting something of value into money. In the case of a purely informational or entertainment site, you are selling the traffic your blog generates so by allowing companies to display their ads on your blog you are providing them with a targeted source of traffic.

How Do You Setup Web Visitor Tracking Capabilities?

Web analytics is the study of online behavior in order to improve it. There are two categories; off-site and on-site web analytics.

* Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

* On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

Installing the tools that can provide you with this data is very important to the future success of your Website.

What About Social Network Account Setup & Training?

In the online world social networking is the term used to describe the way that users build online networks of contacts and interact with these personal or business friends in a secure environment. Some of the most popular social networking sites include Facebook and MySpace.

Account setup is the process of us building profiles for your business in one or more of these networks. We will teach you how to take advantage of the already established community to drive immediate traffic to your new online business.

Do You Provide Wordpress User Training?

WordPress is an open source blog publishing application. We develop all of our client blogs on the Wordpress platform, and we will teach you how to manage and operate your wordpress blog. It is simple and easy to learn Better yet, It’s Open Source and never requires licensing fees.

What is Web Hosting?

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

What Are Pay-Per Click Campaigns?

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

What is Social Networking?

In the online world social networking is the term used to describe the way that users build online networks of contacts and interact with these personal or business friends in a secure environment. Some of the most popular social networking sites include Facebook and MySpace.

There are already people talking about your services or products on the internet, social networking is how you get involved in those conversations. We will do the work for you, representing your company in these communities to drive traffic to your business.